Andrew G theorise that music videos
1. Link between the lyrics and the visuals
Stormzy - Know me from
The lyrics match the visuals in "Know me from". For example, when he said "iPhone 2" a board in the shape of a iPhone was handed to the artist. and when he said "Merky", Sormzy takes out his jumper and relieves his T-shirt on which "Merky" is written.
2. Link between the music and the visuals
visuals reflect the pace, rhythm and atmosphere of the music
limp biscuit- break stuff
3. Reflects the genre of music
Enter Sandman - Metallica
Marlyn Manson - Sweet Dreams
4. Use of intertextual references
a good way of making the audience feel clever
Madonna - material girl
5. Notions of looking and voyeurism
Shakira - Hips don't lie
6. Reflective of the record label
OK GO - Here it goes again
"Here it goes again" is a video based on only one shot fo a couple a=of tread mills and 4 artists. It is obviously low budget.
7. Performance/ Narrative/Concept based
Coldplay - Paradise
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