Key: The audience is much more likely to be engaged in somebody who is has a story.
Producing social media content:
1. Engagement
Funny videos, memes etc. that draw attention and make the audience go on the social pal media account.
2. Story telling
Showing the audience a little peak behind the curtain.
Shots of them in the recording studio or behind the scenes footages.
3. Promoting (selling)
*people hate the social media sites where it's just prompting
To sum up, a good social media site/ account has to be:
50% Engagement
30% Storytelling
20% Promoting
*A social media misconception is that the audience don't read the caption.
Task:
Three social media posts that demonstrate this strategy.
1. Engagement
2. Storytelling
3. Selling
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