Music video analysis

 I choose as a source of inspiration “Summertime Sadness” by Lana del Rey.

This is a video which is very similar to what we want to do: the story of a relationship between two girls and snapshots of their past and their connection. Most of the shots in this music video are done in the studio which is really good to have as a reference as we are limited to film everything is the studio. 

Some of the shots in this video are very easy to do: slow motion shot of the singer posing in a cloud of smoke. They also used a video projector which I think it’s a very easy way to obtain some interesting shots that will captivate everyone’s attention.

In most of the shots the two girls are filmed separately in order to send the impression that they are not together anymore and that the song is about their past. 

The smoke in the video helps the audience understand the nostalgia and sadness of of the singer. I also emphasises on the ideea that somo of the shots are the memories of the artist. 

Although this is a good inspiration source, I think the vibe of this video still doesn’t match the tone of the song as this is a sad video whereas the song is quite cheerful.