Looking at the instagram account of the singer of our chosen song, I noticed an overall vibe of the genre psychedelic pop throughout the colour palette (muted tones with a few pop colours) and through the psychedelic patterns in some of the edits.
I also noticed that the simplicity of her style gives off a “I don’t care, I am cool without even trying” attitude which reaches her target audience well (18 - 35 year olds).
She has a few posts (28 posts) which I think is the reason why she has only 4012 followers. Her videos are not that professional which although matches her vibe, could be improved.
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